Time: 4.30pm-5.45pm
Attendance: All
Venue: Forum


Everyone sat together today to compile all the parts together. We shifted the content here as we thought that we should do what Haris had advised us to. We didn’t do many amendments to the content as we thought that every detail we included in the report initially were relevant. Some of the details we decided to shift them to the Appendix while some we edited the content so as to fit into the flow of the report. For an example, we took paragraphs from the pre-event at Cambodia and fit it into our limitations and challenges as we thought it would fit in well there.

We all had our say and that we gave our comments on how and where the changes should be made. At the end of the day, we all managed to do them together. Lastly, all left is on the formatting as well as the pictures for the report. &&& not forgetting, we decided to close the report with references as well as acknowledgement.


Formatting will be done by Ash.
Everyone will need to send Jasmine their individual references and acknowledgement.
Sherwin will complete his task on the pictures.
Final touch up will be done by Ash.

After these we are all done and ready to go!!!

Tomorrow will be the submission day. I guess, before we submit, we will have a final look at it so as to ensure that everything is right. Final touch up that is =)

After which, we are DONE with report!!! YEH!!!

Labels: Meeting 19

Time: 5.00pm-6.30pm
Attendance: Jasmine, Ju, Ash, Asri
Absentee: Sherwin
Venue: Library


Jasmine sent our report to Haris before this meeting and that we were waiting for his reply. We received his reply when we were editing (spot mistakes) some parts in the report.

Upon receiving his reply, we were hoping so much that our report will be good and that his comments will be positive.

Nothing’s perfect =) Haris gave his comments and he advised us on the necessary areas that we could work on. We looked through his comments and we tried to visualize the changes that we could make. After which, we decided to put this aside first as we had to do up our recommendations and conclusion first. At the end of the discussion, we came out with these.


Team Recommendations:

Objectives (To link back to our recommendations):
Research and evaluate whether industry events are successful to sustain the centre.

1. Increase awareness of the social enterprise centre
2. Increase sales of the social enterprise centre’s items
3. Increase visitor rates to the social enterprise centre


Thus we recommend:

1. Do more events
2. Entice more industry players down for partnerships and collaborations (travel agents etc)
3. Increase their marketing strategies such as… (Increase more transportation to the centre) (Improve on the marketing strategies used)


Conclusion

Industry event: Effective (To have a stand based on the topic)

It is effective + Reasons why it is effective.
Add quotes, good response from delegates.
Events in one way or another, events do make things work


Ways to improve:

1. Centre has to maintain relations and keep on progressing on the partnerships and collaborations.
2. Pro-active


At the end of the day, we allocate the task equally among ourselves as below and to be completed by that night.

Jasmine: Recommendations
Ju & Asri: Conclusion
Ash: Ensure the flow of the report and make necessary changes according to Haris’s advice.
Sherwin: Update on pictures to be included in the report.

At the end of the meeting, after the comments given by Haris, we thought that the report was fine, just that we had to shift our content here and there. I guess, the report is more into the execution of the event rather than the details. After meeting, we agreed to meet up tomorrow so as to sit down together and make last amendments together as a team.

Labels: Meeting 18

Time: 4.45pm-5.45pm
Attendance: Jasmine, Sherwin, Ash, Asri
Absentee: Ju
Venue: Library


I wasn’t able to attend the meeting as I had tutorial class for my Arts Management module. The tutorial was a guide for UT3 which will be tomorrow, 25th November 2008. That was why I thought that I should prioritize my UT first and that I decided to attend the tutorial class.

However, after the tutorial, Ash and Asri updated me on the team’s progression for that day.

From the previous meeting, we are almost done with the compilation. In the day’s meeting, the team had to refine the report so as to get all the information in. This is to ensure that there is a flow and that information is right. Ash volunteered to proofread the report content so as to ensure that all grammars are right and that everything is in the correct order.

I believe that Ash is able to do this as he did it once and that he is able to do it again =) Not that we depend on him, but he is the best man to do it.

Labels: Meeting 17

Time: 4.45pm-5.45pm
Attendance: Jasmine, Sherwin, Ash, Ju
Absentee: Asri
Venue: Library


Sherwin and I reached earlier for the meeting as we had classes today. While waiting for Jasmine and Ash, I went to have a meal for awhile. Our meeting got delayed a little, initially we planned to have it at 430, but due to some reasons, we had it at about 4.45pm.

Anyway, in today’s meeting we were supposed to compile all our assigned report sections. However, only Sherwin had sent his part to Jasmine. Ash and I had it at home still and that we promised to send to Jasmine as soon as we can. Sorry JASMINE!!! Therefore, in this meeting we discussed on our report still. We thought that it is time to do up a proper report and that we think of more things that we need to include in the report. As such, I had another task on hand which is to do a case study on Artisan D’ Angkor.

I guess that was about it for our meeting.

Labels: Meeting 16

Time: 4.30pm-5.30pm
Attendance: All
Venue: Library


In today’s meeting, we did some task allocation among ourselves to do up our report. After discussion, we decided that the allocation will be as follows:

1) Jasmine – Touch up on the introduction
2) Sherwin – Methodologies adopted by our team for this project
3) Juwairiyah – Budget and Finances
4) Asri – Difficulties that the team faced throughout the project
5) Ash – Marketing strategies that the team adopted for this project


We did nothing much on this meeting except for touching up on the blog layout coding.

Labels: Meeting 15

Time: 12pm-1pm
Attendance: Jasmine, Ash, Ju, Sherwin
Absentee: Asri (Poly Forum)
Who we met: Advisor, Haris
Venue: Library


This was our first meeting after we came back from Cambodia. We discuss on our proposal as well as our project report. Haris was telling us that our proposal is already part of our report and that we are almost there. All we need was to edit some parts of it and make it looks like a report.

We edited our proposal a bit here and there and send it as our FYP proposal. After which everything was alright.

Haris also reminded us on the presentation and our report format and things like that. With that, it is time to start our report. All we need is to do some follow ups with the delegates, and we will be all ready to do up our report. Follow ups will be done by Sherwin on PKTC as well as the delegates.


Also in this meeting, we remind ourselves that we have to start on our FYP blog logging. After much discussion we decided on:

1) Link the blogs together (With pictures of ourselves)
2) Have a common name for standardization (Shiloh Cambodia – And each of us took one number 1 to 5)
3) Sharing a common layout (A picture of Angkor Wat)


Ash volunteered himself to design the blog layout and all related issues (Thank You Ash!).

Labels: Meeting 14

It was actually beyond my expectation that we had 5 delegates on that day. My heart was seriously jumping non-stop as I was afraid that no one would turn up. However, I was so excited when I heard that there were 5 delegates who will be attending the event. To me, it was really a good achievement despite of the last minute invites. The event flow too went as planned and there were nothing much of a problem when it came to the event day. After the event, we were all relieved that we had done the event successfully. We felt happy and somehow satisfied with the outcome.

Thank you to all the other Cambodia FYP teams who helped us out with the success of the event. Also, to my team members, I love you all la!!! Even though I know I wasn’t able to stay up late and that I always fell asleep when we had out late night discussion, I think that we had always been there to help each other and that now the event has ended successfully! And now our FYP is about 60% completed. We shall do up our report soon and that we will be done very soon =)

I think that it was a challenge for us to organize an event at a developing country such as Cambodia. Somehow they are known as 3rd world country still. We all had our share of experience and that now we know there will definitely be a difference when organizing event at different countries. We had some challenge in communicating as well sourcing for items in a 3rd world country. Perhaps, if we were to organize and event at a developed country such as United States, I think we will face financial challenges. After today, it is FINALLY over =)

Labels: Reflection on Event Day

Time: 11.30am-10pm
Attendance: All
Venue: Guesthouse and Prolung Khmer


It was the eve of our event day that is. We went over to PKTC to show the collaterals to the operation manager for approval before we head down for printing. At the same time we did another site recee to visualize the layout of our event tomorrow. Also, we showed our proposed guest list.


Discussion About / Things Done:

-Collaterals are printed, both brochures as well as invitation cards, guest list is confirmed.


After the partial-approval by the operation manager, we divided the task among the 5 of us. Sherwin will stay at PKTC to settle and finalize everything with the centre as we think that he was the best person who could communicate with the operation manager. Jasmine and Ash will head down for printing. While Asri and myself will be heading down to source for our last minute logistic shopping.

There were some problems when Jasmine and Ash wanted to go for printing as there wasn’t anyone who could send them to do the printing. As a result they had to wait at the guesthouse for quite some time. Also, why there were partial-approval was because Jasmine and Ash had to print out a sample of the poster for the operation manager. That was another factor which delays the printing process. As such, they only manage to proceed with the final printing at about 4pm.

Asri and I also had our share of encounters. We first had to head home to settle the transportation as well as the Food and Beverages matters before heading out to source for our logistics items. We got our ground handler to help us with the transportation as well as the Food and Beverages matters for our event tomorrow.


After the discussion with the ground handler, we managed to get:

1) 25-seaters mini bus (Transportation – To pick up and send back the delegates on the event day)
2) Pau, Curry Puffs, Fried Chicken, Assorted-Flavoured Bread (Food)
3) Mineral Water and Assorted Can Drinks (Beverages)
Transportation costs us US$80 while the Food and Beverages costs us US$70.


After which we went for the logistic shopping with Razan and Alice, who were going to source for logistic items for their team too. As such, we had quite little time to source for our items. At the end of the day, we managed to go:

1) Stationery Shop – To purchase cut and paste items, pens and others
2) Cloth Shop – To purchase drapes
3) Angkor Night Market – To purchase a table cloth (To be used to decorate the benches), Accessories (Fashion Show), Music CD (Traditional Cambodian Music to be played for the Fashion Show)


When Asri and I reached home, everyone was already back waiting for us. We had to do the invites out and that we had to get as many people as we could to help us with this. As such, I help Jasmine to sort out the hotels and tour agencies in their different areas. For every area, there are about 3 to 4 hotels and tour agencies.

We managed to get help from the e-marketing team to help us out with the invites. We got them to be in pairs. For every pair, we assigned them an area. This is to fasten the process of invitations. The invites wasn’t much of a concern as the area was all situated near to each other.

All of us managed to complete the invites within an hour plus, which was quite an achievement. Even though we know that we couldn’t expect a lot, I thought that we had done our best and that was the most important thing. After the invitations were done, we thanked all the people who help us and we were somehow relieved that the invites are finally done even though some of the initiated places were unreachable. We all did our part and its already our best.

All we looked forward to was the EVENT DAY!!!

Labels: Meeting 13

Time: 11.30pm-1.30am
Attendance: All
Venue: Guesthouse
Whom we met: Haris and Carol


After everything was laid out nicely, we sat down and showed Haris and Carol our final event plan. Also we discuss if there are any more queries that we need to make with the PKTC’s operation manager tomorrow.


Items discussed/done:

- Clarification with Haris about our program line-ups, brochures, posters and invitations cards
- All of which are ready to be presented to the operations manager


After this meeting and discussion, almost everything was in place and we were all ready to meet up with the operation manager the next day. We got the things all ready to be shown to the operation manager. The day was quite tight up with planning and refining our event plan.

Labels: Meeting 12 (3)

Time: 11.20am-6pm
Attendance: All
Venue: Guesthouse


After much discussion, we decided to come up with a brochure. With that, this meeting we plan and design out the brochure. We settled on the information that we should include in the brochure and also coming up with the design for the brochure. After doing so, we read the brochure again and again to ensure that the information there is correct and that nothing was missed or wrongly quoted.


Discussion About / Things Done:

- Collaterals and event logistics
- Brochures, Posters as well as invitation cards.
- Venue has now been confirmed back to the training centre
- Refining of the program line-ups followed by the logistics and manpower allocation.


At about noon, we were informed by Haris that we were allowed to use PKTC to hold our event. With that, again we had to change the information on the invitation cards and all. Everything will be back to our initial plan and that we refined our program flow and we did some task allocation among ourselves.

Labels: Meeting 12 (2)

Time: 3.30am-5am
Attendance: All
Venue: Guesthouse


After the miscommunication happened, we had to tidy up on our invitation cards. Things like the venue need to be changed. Also we edit the posters where ever needed and update our team log.


Discussion About / Things Done:

- Invitations Cards and discuss on the tasks to be done the following day.


As mentioned before, printing had to be held and that we were somehow a step back. We couldn’t proceed as the venue still has yet to be confirmed. As such, we were also worried on the turnout for the event. We have little time to do invite and that left is with a higher chance of getting a lower number of turnouts.

*I am not the type of person who sleeps late for school matters. And that fact was brought to this meeting where I fell asleep in between the meeting. But I think I spoke something which somehow made sense and that was related to the discussion =) Half awake that is or is it half asleep? Haha.

Labels: Meeting 12 (1)

Time: 3.30pm-7pm

Attendance (1): Sherwin, Jasmine
Venue: Prolung Khmer Training Centre

Attendance (2): Ash, Asri, Ju (Sherwin & Jasmine @ 6pm)
Venue: Guesthouse


We thought that we need to further understand the process of weaving and pottering. As such, Sherwin and Jasmine went to PKTC to find out more and also to take some pictures for our video logs.


Discussion About / Things Done:

- Limitations
- Dressing down by Yuko-San, the operations manager of pottery *


While Sherwin and Jasmine were at PKTC, Asri, Ash and I were at the guesthouse (known as “home”) to refine our program flow, invitation cards, posters and also tidying up the logistical matters.


Discussion About / Things Done:

- Logistics: Chairs, tables, AV equipment etc


When Sherwin and Jasmine came back, they told us that there is a miscommunication on PKTC side. With that problem on hand, we planned for contingency plans.


Discussion About / Things Done:

- 2 contingency plans
- Refine of KPIs
- Leveraged on the contacts on the guide for the contacts of the tour operators


We thought of changing the venue to either Angkor Night Market or Guesthouse. Also, we had to lower out KPIs from 30 to 15. This is because we were not able to get full support from the centre due to their tight schedule at the centre itself. Also, negative experiences that the centre faced with previous students were the result of not getting the full support from them.

Other than that, working hard still on our event, we decided to work with the ground handler to get some contacts of the tour operators around the area.

Seriously, I think that my heart almost jumped out upon hearing about the dressing down by Yuko-San. We already had everything in place and that now there will be a possibility in the change of venue. With that, our plan to do printing will be hold till everything settles down. Even though things happened, my team managed to stay together to stay through the happenings.

Labels: Meeting 10 and 11

Time: 10am-1pm
Attendance: All
Venue: Cyber Café


We are left with only 3 days to our event and we have yet to tidy up our itinerary as well as the logistical matters.


Discussion About / Things Done:

- Design of invitation cards
- Identification and refining of target audience


We do up the final itinerary for our event and also we designed the invitation cards for our delegates. Apart from the invitation cards, we also did a presentation slides on the processes of weaving and pottering. We thought that we could use these slides to do up posters and use them on the event day as an informative item to the delegates.

After which we looked into our target audience yet again. We decided to target 3 to 5 stars hotels. Also, we discussed on the logistics items that we would need for the event like AV equipment, decorations and others.

After today, I thought that most of our planning had been refined and that all we are left will be the confirmation and approval by the centres in charge. Other than that, most of the things were already in place.

Labels: Meeting 9

Time: 8pm-10pm

Attendance (1): Sherwin with the rest of the representatives from the Cambodian FYP crew
Who we met: Sharon; Owner of the Prolung Khmer Centre
Venue: Indian restaurant

Attendance (2): Jasmine, Ash, Asri, Ju & Some Marketing Team Members
Venue: Pub Street


As discussed earlier the day at Blue Pumpkin, Sherwin went to meet with Sharon. We would like to know what the restrictions at the centre are so that we know what we are not allowed to do or use there for our event. Also we would like to know what the centre’s objective is. This will allow us to set our objectives for the event as it will need to be hand in hand with the centre’s objectives.


Discussion About:

- Souvenir/special rate issues
- Quantity issues on the souvenirs
- Image and branding of the Centre
- Main objective that the centre wants to portray
- Reviving the traditional weaving and pottery in Cambodia, Empowering the women with life skills


While Sherwin was having the meeting with Sharon, the rest of us went to conduct the survey at Pub Street. As discussed earlier the day, we would want to know the demand of Traditional Cambodian Arts by tourists.


Discussion About / Things Done:

- Onsite surveys on the tourists
- Gather and evaluate the results
- Brief the other teams on the findings


After the survey was done, we had a little gathering to see the outcome of the survey. Somehow, we found that there is a demand on Traditional Cambodian Arts.

After Sherwin was done with his meeting, he shared with us what he had gathered and so on. After the meeting, the Unique Selling Point that we thought we should portray would be their cause, “Reviving the traditional weaving and pottery in Cambodia, empowering the women with life skills.”

Labels: Meeting 7 and 8

Time: 1pm-6pm
Attendance: All
Venue: Blue pumpkin


A proper meeting we had where everyone sits down to discuss some matters. We had to organize and settle on our event timeline so that we could start working thoroughly on our logistical issues.


Discussion About:

- Structure of timeline of the event
- Duration
- Refine of target audience
- Working with the other teams regarding logistic and marketing issues
- Restrictions and questions to be asked during the meeting with the owner


Having the time constraint we had in mind, targeting 100 delegates is a lot. We decided to lower the number to 30 instead. With that the delegates will varies from hotels as well as tour agencies. At the meeting, we also sat down and discuss with the marketing team. We had to inform them the details of our event so that they will be able to publicize it in their website which has the same objective which is to promote PKTC.

We decided on Sherwin to be our representatives to meet the centre in charge. With that we discussed on the pointers that we will need to raise to the in charge during the meeting. That includes the restrictions as well as queries that we need to clarify with them. After which we thought that we will need to know whether there is an interest in tourists on Traditional Cambodian Arts. With that, we thought of conducting of survey on the tourists.

While Sherwin was touching up on his pointers, the 4 of us think of questions for the short survey that we will be conducting. At the end of the survey, we would like to know whether there is a demand on Traditional Cambodian Arts. Also, these pointers could be used to be a support for us to show to the potential delegates that there is a demand on these arts and that PKTC could be one of the destinations that tourists would want to be at.


We also decided that the survey will be conducted at Pub Street where many tourists will be there in the evening. Our target size for the survey is about 30. We also get some help from the other teams to conduct the survey with us. Our survey questions are as follows:

1) Would you like to know more about traditional arts of Cambodia?
2) Do you visit the website to find information on the traditional arts of Cambodia?
3) Have you visited the Angkor D’ Artisan, Siem Reap?
4) Given the opportunity would you like to visit a similar place as the Angkor D’ Artisan?
5) Would you prefer to go to for a Packaged Tour or tour which is Free & Easy?
6) Would you want to put up at a place where by a dollar will benefit the needy?

Labels: Meeting 6

Time: 10am-11am
Attendance: All
Venue: Cambodia, Siem Reap, Artisan D’ Angkor


As planned in the trip’s itinerary, we will be visiting Artisan D’ Angkor. The reason to why we visit them was because they were once a social enterprise. After time, they evolved to a private corporation.

What we hope to achieve is to learn how Artisan D’ Angkor managed the change and that how could we improvise on their strategy so as to create a first step for PKTC to work towards the evolvement.


Discussion About:

- How can we turn Prolung Khmer into somewhat similar?
- What are the areas that we can learn from Artisan D’ Angkor
- What is the unique selling point of Artisan D’Angkor and discover our own USP


We thought that Artisan D’ Angkor had almost everything. They do traditional arts of Cambodia such as stone carvings, silk weaving as well as paintings. Their level of maintenance was high and that they have a huge number of manpower to run the corporation. Part of their success in maintaining the maintenance was because they had support from the European Union. Apart from providing job opportunities to the locals, they also provide them with trainings so that they will be equipped with skills. For an example, the locals will be trained to speak English so that they will be able to be a guide to the tourists who visit the corporation.

I think that the different products and also services provided by the locals in the corporation were the factors that create their unique selling point. They worked for years to reach to the level that they are now. Somehow it is not impossible for PKTC to reach to the same standard as long as they are willing to work for it. Perhaps the first step will be to create more awareness of the centre.

Labels: Meeting 5

Time: 4pm-5pm
Attendance: All
Venue: Cambodia, Siem Reap, Prolong Khmer Training Centre (PKTC)


It was our first day in Cambodia, Siem Reap. Upon touched down, I believe that there wasn’t any visitor centre where we could ask or get information on hotels or local operators. With that, we had to change our plan. However, we continued with the other planning first.

Our objective for the day includes site recee of PKTC and at the same understands what the centre is about.


Discussion About:

- Logistics
- Location for various events (registration etc)
- Detailed pictures of products


We walked around the centre to see the spaces available for us to use and also to get information on the centre itself. We thought of putting the registration counter at the entrance of the centre. Our main event will be held at the bicycle shed as that was the only available open space which seemed to be available to be used.

At the same time, pictures were taken by Asri which we will use to do our invitations and others. We also manage to see the final product of the centre which was the potteries as well as the “kramas” or scarves. Other than that, we also noticed that there were posters on the processes of the pottery and weaving making. However, it was not noticeable. Maybe it was due to the size of the poster which was only A4 size.

After the site recee and observation made, we thought that there wasn’t much things that we could use in the centre for our event. We will need to source for table and chairs for our event day. Many other things that we thought we need to source for. Also, the space that we intend to use, we need to get permission from the venue owner or venue care-taker. There were quite a number of things that we need to do in such a short period of time. Somehow, I think that the team was very concerned about the time we had to prepare for the event. However, we stayed together to plan for the event so as to work for success.

Labels: Meeting 4

Time: 5pm-6.30pm
Attendance: Ash, Asri, Jasmine, Sherwin
Absent: Ju (Leisure Project Work)
Venue: School library
Who we met: Advisor Harris


I wasn’t able to attend for this 3rd meeting with my team as well as my advisor. I was involved in the Leisure & Programming Project. I had to attend the meeting as the presentation will be in a couple of days. However, my team mates provide me with the agenda as well as the result of the project at the end of the day. It has always been the trend in the team. They will always compile the items discussed and details will be emailed to everyone. Thanks to team that this trend is set and team members will always be updated with the progression in the team.

The initial objective was to draft out a timeline for our event.


Discussion About:

- What are the various types of fringe events that can be done in a corporate open house?
- Components to a corporate open house (Logistics: Goodie Bags; Operations; Manpower etc)
- Possible timeline


Before we start to draft the itineraries out, we were advised by Haris to discuss on the theme first. With our imagination of the “Kampung” environment there, we used Jasmine’s idea which was the “Hawaiian Tiki” Theme. Initially the ideas was already discussed beforehand just that we have yet to come to a decision on the final theme that we want for our event.

The theme will determine how our event looks like physically. The activities and fringe events will be based on the objectives of our event. Before even planning on the timeline of the event, we need to list out the itineraries first. Based on what we have surface-ly discussed previously, the team thought of a tour around the centre as well as demonstration and hands on experience for our attendees. We also set a slot for an opening speech which will be done by an important person in the centre.

With these, we draft out our timeline for the event. Apart from this, we also touched on our marketing strategies. Due to the time limitation that we will have later in Cambodia, we thought of doing up invitation cards and send them personally to our targeted audience.

With all these in mind, we also need to think of the logistics matters such as manpower issues, sourcing of materials for the event and some others. We will look into in detail on these in Cambodia as we need to work with the people there.

I thought that all these are merely our plans and that it could be changed anytime when we reached Cambodia as we still have yet to know what Cambodia can offer us. We as a team already have some concerns such as printing matters (whether or not they have the proper printing machine or whatsoever), who we contact with for logistics items and many others. With that, I know that we have to be able to be flexible to change the content or any part of our planning. This was somehow our last meeting before “moving” to Cambodia =)

Labels: Meeting 3

Time: 4.30pm-6pm
Attendance: Ash, Asri, Jasmine, Ju
Absent: Sherwin (Overseas)
Venue: Classroom
Who we met: Advisor, Harris


2nd meeting that is. A continuation from the introduction meeting (1st Meeting), we had to brainstorm ways on how we could measure the success of events in general. The brainstorming result us at:

• Feedback from the attendees after the event trough feedback forms / surveys
• Follow up calls / email or any other communication tools for that matter with the attendees
• Number of turnout for the event
• Meeting the aim of the event (What we want to achieve at the end of the day)


With these points in hand, we would like to set up goals as well as Key Performance Indicators (KPIs) at the end of this meeting.


Discussion About:

- What are the various methods to measure success rate of event?
- What are the various components that constitutes to the success of the event?


Before we even touch on ways to measure the success rates for our event, we discussed on the objectives of the event which are:

- To increase the awareness of the social enterprise centre
- Increase the sales
- Increase visitor-ship to the centre


After which Haris advised us to set our target audience. As such, we came out with:

- Local operators
- Hotels (Concierge services / relation officer)


As a start, we targeted a turnout of 100 people to attend our event all coming from local operators and hotels. To start, we thought of stopping by the visitor centre (if any) at Siem Reap Airport to get more information on hotels as well as local operators once we reached there.


To measure the success rates of event, we decided to set KPIs for this event which is as follows:

- At least 50 delegates during the event
- Increase in sales by at least 2% by month end
- Centre to establish partnership with at least 2 hotels, 2 tours operators/agencies after the event
- Increase visitor-ship by at least 2% by month end


At the end of this meeting, we thought that we are able to come up with ideas on how the details of our event would be like. With that, we decided to think of possible activities that we could do during the event and that we will discuss at the next meeting. Though I first felt that expecting 100 people to turn up for our event was ridiculous, with the team mates enthusiast, I thought that it could be done if all of us are able to work together hand in hand to make this happen. Therefore, I decided to drop that thought of mine and work together with my team mates so as to work for success.

Labels: Meeting 2

Time: 4:30pm-6pm
Attendance: All
Venue: Classroom


This is it. FYP2 is here. Our topic is “Research and Evaluate the Effectiveness of an Industry Event in Promoting Sustainable Support for a Social Enterprise in Cambodia”. I will be working together with Jas, Sherwin, Ash and Asri on this project.

The first time I read the topic, I was already scratching my head. I mean a typical first step upon seeing a topic like that would be to analyze what it is about. I analyze the topic mentally and this is what I understand.

[The need to research and evaluate means that we have to identify the methodologies that we could use in order for us to carry out the research as well as to evaluate. The effectiveness is how well or not is something when it is done. There are different kinds of Industry Event. It could be an Open House, exhibition or even a fair. Promoting sustainable support is how the support could be use and then maintained. &&& I wasn’t sure what was Social Enterprise is all about =\ ]

With the unsure-ness and also to get the blur me on track, the objective of this first meeting is to introduce my team and me to the project and also to help us understand what industry event is all about.


Discussion About:

- What are the various roles and responsibility of each team member?
- What is an industry event?
- Research has to be done to find out more about industry events in terms of open house concept.


To start with, Haris (FYP Advisor) helps us to understand what our topic is about. He also introduces us to the exact organization that we will be promoting in regards to our project. He showed us an introduction of the organization so that we are able to focus on the particular organization and not only touching things generally.

With the introduction, somehow we decided to have an Open House for our Industry Event. As a start, we had to look into the concept, target audiences as well as roles and responsibilities of each member. Having decided to focus on hosting an open house, there various factors that we thought we need to consider. Things like where we are going to find our resources from, how we communicate with the locals there when needed or who we can revert to if we need help in sourcing for logistic items.

At the end of this meeting, I had a better understanding of what is expected from the topic even though I had trouble understanding it at first. At the same time having a head start on where my team and I could start with gives us the motivation to strive for this work to be done. Somehow, I am glad that I could actually revert to my team members whenever I need their help.

Labels: Meeting 1