Time: 4.30pm-6pm
Attendance: Ash, Asri, Jasmine, Ju
Absent: Sherwin (Overseas)
Venue: Classroom
Who we met: Advisor, Harris


2nd meeting that is. A continuation from the introduction meeting (1st Meeting), we had to brainstorm ways on how we could measure the success of events in general. The brainstorming result us at:

• Feedback from the attendees after the event trough feedback forms / surveys
• Follow up calls / email or any other communication tools for that matter with the attendees
• Number of turnout for the event
• Meeting the aim of the event (What we want to achieve at the end of the day)


With these points in hand, we would like to set up goals as well as Key Performance Indicators (KPIs) at the end of this meeting.


Discussion About:

- What are the various methods to measure success rate of event?
- What are the various components that constitutes to the success of the event?


Before we even touch on ways to measure the success rates for our event, we discussed on the objectives of the event which are:

- To increase the awareness of the social enterprise centre
- Increase the sales
- Increase visitor-ship to the centre


After which Haris advised us to set our target audience. As such, we came out with:

- Local operators
- Hotels (Concierge services / relation officer)


As a start, we targeted a turnout of 100 people to attend our event all coming from local operators and hotels. To start, we thought of stopping by the visitor centre (if any) at Siem Reap Airport to get more information on hotels as well as local operators once we reached there.


To measure the success rates of event, we decided to set KPIs for this event which is as follows:

- At least 50 delegates during the event
- Increase in sales by at least 2% by month end
- Centre to establish partnership with at least 2 hotels, 2 tours operators/agencies after the event
- Increase visitor-ship by at least 2% by month end


At the end of this meeting, we thought that we are able to come up with ideas on how the details of our event would be like. With that, we decided to think of possible activities that we could do during the event and that we will discuss at the next meeting. Though I first felt that expecting 100 people to turn up for our event was ridiculous, with the team mates enthusiast, I thought that it could be done if all of us are able to work together hand in hand to make this happen. Therefore, I decided to drop that thought of mine and work together with my team mates so as to work for success.

Labels: Meeting 2