Time: 8pm-10pm

Attendance (1): Sherwin with the rest of the representatives from the Cambodian FYP crew
Who we met: Sharon; Owner of the Prolung Khmer Centre
Venue: Indian restaurant

Attendance (2): Jasmine, Ash, Asri, Ju & Some Marketing Team Members
Venue: Pub Street


As discussed earlier the day at Blue Pumpkin, Sherwin went to meet with Sharon. We would like to know what the restrictions at the centre are so that we know what we are not allowed to do or use there for our event. Also we would like to know what the centre’s objective is. This will allow us to set our objectives for the event as it will need to be hand in hand with the centre’s objectives.


Discussion About:

- Souvenir/special rate issues
- Quantity issues on the souvenirs
- Image and branding of the Centre
- Main objective that the centre wants to portray
- Reviving the traditional weaving and pottery in Cambodia, Empowering the women with life skills


While Sherwin was having the meeting with Sharon, the rest of us went to conduct the survey at Pub Street. As discussed earlier the day, we would want to know the demand of Traditional Cambodian Arts by tourists.


Discussion About / Things Done:

- Onsite surveys on the tourists
- Gather and evaluate the results
- Brief the other teams on the findings


After the survey was done, we had a little gathering to see the outcome of the survey. Somehow, we found that there is a demand on Traditional Cambodian Arts.

After Sherwin was done with his meeting, he shared with us what he had gathered and so on. After the meeting, the Unique Selling Point that we thought we should portray would be their cause, “Reviving the traditional weaving and pottery in Cambodia, empowering the women with life skills.”

Labels: Meeting 7 and 8

Time: 1pm-6pm
Attendance: All
Venue: Blue pumpkin


A proper meeting we had where everyone sits down to discuss some matters. We had to organize and settle on our event timeline so that we could start working thoroughly on our logistical issues.


Discussion About:

- Structure of timeline of the event
- Duration
- Refine of target audience
- Working with the other teams regarding logistic and marketing issues
- Restrictions and questions to be asked during the meeting with the owner


Having the time constraint we had in mind, targeting 100 delegates is a lot. We decided to lower the number to 30 instead. With that the delegates will varies from hotels as well as tour agencies. At the meeting, we also sat down and discuss with the marketing team. We had to inform them the details of our event so that they will be able to publicize it in their website which has the same objective which is to promote PKTC.

We decided on Sherwin to be our representatives to meet the centre in charge. With that we discussed on the pointers that we will need to raise to the in charge during the meeting. That includes the restrictions as well as queries that we need to clarify with them. After which we thought that we will need to know whether there is an interest in tourists on Traditional Cambodian Arts. With that, we thought of conducting of survey on the tourists.

While Sherwin was touching up on his pointers, the 4 of us think of questions for the short survey that we will be conducting. At the end of the survey, we would like to know whether there is a demand on Traditional Cambodian Arts. Also, these pointers could be used to be a support for us to show to the potential delegates that there is a demand on these arts and that PKTC could be one of the destinations that tourists would want to be at.


We also decided that the survey will be conducted at Pub Street where many tourists will be there in the evening. Our target size for the survey is about 30. We also get some help from the other teams to conduct the survey with us. Our survey questions are as follows:

1) Would you like to know more about traditional arts of Cambodia?
2) Do you visit the website to find information on the traditional arts of Cambodia?
3) Have you visited the Angkor D’ Artisan, Siem Reap?
4) Given the opportunity would you like to visit a similar place as the Angkor D’ Artisan?
5) Would you prefer to go to for a Packaged Tour or tour which is Free & Easy?
6) Would you want to put up at a place where by a dollar will benefit the needy?

Labels: Meeting 6

Time: 10am-11am
Attendance: All
Venue: Cambodia, Siem Reap, Artisan D’ Angkor


As planned in the trip’s itinerary, we will be visiting Artisan D’ Angkor. The reason to why we visit them was because they were once a social enterprise. After time, they evolved to a private corporation.

What we hope to achieve is to learn how Artisan D’ Angkor managed the change and that how could we improvise on their strategy so as to create a first step for PKTC to work towards the evolvement.


Discussion About:

- How can we turn Prolung Khmer into somewhat similar?
- What are the areas that we can learn from Artisan D’ Angkor
- What is the unique selling point of Artisan D’Angkor and discover our own USP


We thought that Artisan D’ Angkor had almost everything. They do traditional arts of Cambodia such as stone carvings, silk weaving as well as paintings. Their level of maintenance was high and that they have a huge number of manpower to run the corporation. Part of their success in maintaining the maintenance was because they had support from the European Union. Apart from providing job opportunities to the locals, they also provide them with trainings so that they will be equipped with skills. For an example, the locals will be trained to speak English so that they will be able to be a guide to the tourists who visit the corporation.

I think that the different products and also services provided by the locals in the corporation were the factors that create their unique selling point. They worked for years to reach to the level that they are now. Somehow it is not impossible for PKTC to reach to the same standard as long as they are willing to work for it. Perhaps the first step will be to create more awareness of the centre.

Labels: Meeting 5