ME

ju.JPG
Juwairiyah Bte Samsudin
61936
Integrated Events Management
School of Hospitality
Republic Polytechnic

FYP TOPIC #4

Research and Evaluate the Effectiveness of an Industry Event in Promoting Sustainable Support for a Social Enterprise in Cambodia.

TEAM #21

jasmine.JPG sherwin.JPG
asri.JPG ash.JPG

HISTORY

Jul 21, 2008
Jul 28, 2008
Aug 5, 2008
Aug 17, 2008
Aug 18, 2008
Aug 19, 2008
Aug 20, 2008
Aug 21, 2008
Aug 22, 2008
Sep 9, 2008
Oct 9, 2008
Oct 23, 2008
Nov 24, 2008
Dec 10, 2008
Dec 11, 2008

Monday, August 18, 2008

Time: 8pm-10pm

Attendance (1): Sherwin with the rest of the representatives from the Cambodian FYP crew
Who we met: Sharon; Owner of the Prolung Khmer Centre
Venue: Indian restaurant

Attendance (2): Jasmine, Ash, Asri, Ju & Some Marketing Team Members
Venue: Pub Street


As discussed earlier the day at Blue Pumpkin, Sherwin went to meet with Sharon. We would like to know what the restrictions at the centre are so that we know what we are not allowed to do or use there for our event. Also we would like to know what the centre’s objective is. This will allow us to set our objectives for the event as it will need to be hand in hand with the centre’s objectives.


Discussion About:

- Souvenir/special rate issues
- Quantity issues on the souvenirs
- Image and branding of the Centre
- Main objective that the centre wants to portray
- Reviving the traditional weaving and pottery in Cambodia, Empowering the women with life skills


While Sherwin was having the meeting with Sharon, the rest of us went to conduct the survey at Pub Street. As discussed earlier the day, we would want to know the demand of Traditional Cambodian Arts by tourists.


Discussion About / Things Done:

- Onsite surveys on the tourists
- Gather and evaluate the results
- Brief the other teams on the findings


After the survey was done, we had a little gathering to see the outcome of the survey. Somehow, we found that there is a demand on Traditional Cambodian Arts.

After Sherwin was done with his meeting, he shared with us what he had gathered and so on. After the meeting, the Unique Selling Point that we thought we should portray would be their cause, “Reviving the traditional weaving and pottery in Cambodia, empowering the women with life skills.”

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